Die österreichische Online-Landschaft

Freitag, Jänner 28, 2005


Ich habe heute noch eine Antwort von Herwig Baumberger auf meine Anfrage beim Falter bekommen.

Über das Leserprofil habe ich keine genauen Angaben erhalten, da sie bisher keine Userbefragungen durchgeführt haben. "Ich denke aber, dass sich aus den Contents von selbst ergibt, welche Leute falter.at nutzen," so Baumberger.

"Punkto Zugriffe ist zu sagen: im Augenblick hat die Website www.falter.at mit all ihren Unterseiten etwa 70.000 User pro Woche und ca. 800.000 Pageimpressions. Das Verhältnis 1:11 ergibt sich daraus, dass wir ja ausschließlich Datenbankinhalte anbieten, die der User durchsuchen muß. falter.at ist innerhalb des Verlages ein Profitcenter, der sich in erster Linie durch content-providing, Programmierdienstleitungen und Werbung auf der Website finanziert. Entstanden ist die Website vor einigen Jahren, als wir begannen unsere Bücher auch im Internet zu verkaufen. Als die ersten großen Provider nach Inhalten für ihre Websites suchten, begannen wir unsere Kino- und Veranstaltungsinhalte, sowie "Wien, wie es isst..." fürs Web aufzubereiten, bzw. von Wien auf die Bundesländer auszuweiten und Websites und Mobilbetreiber mit diesen Inhalten zu beliefern (Kinoprogramm für SMS-Dienste usw.)
Seitdem hat sich einiges, auch technologisch, verändert. Auch die Player sind andere geworden. falter.at hat sich zu einem HighTech - Unternehmen entwickelt, wo mittlerweile hochkompliziert Datenbanklösungen entwickelt und auch als Dienstleistung für Kunden angeboten werden."


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    All statements made are our express opinion only and should be treated as such. We may own,
    take position and sell any securities mentioned at any time. Any statements that express or
    involve discussions with respect to predictions, goals, expectations, beliefs, plans,
    projections, objectives, assumptions or future events or performance are not statements of
    historical fact and may be "forward looking statements." Forward looking statements are based
    on expectations, estimates and projections at the time the statements are made that involve a
    number of risks and uncertainties which could cause actual results or events to differ materially
    from those presently anticipated. This newsletter was paid four thousand dollars from a party
    (IR Marketing). Forward looking statements in this action may be identified through the use of
    words such as: "projects", "foresee", "expects". in compliance with Section 17(.b), we disclose
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