Die österreichische Online-Landschaft

Freitag, Jänner 28, 2005

falter.at

Ich habe heute noch eine Antwort von Herwig Baumberger auf meine Anfrage beim Falter bekommen.

Über das Leserprofil habe ich keine genauen Angaben erhalten, da sie bisher keine Userbefragungen durchgeführt haben. "Ich denke aber, dass sich aus den Contents von selbst ergibt, welche Leute falter.at nutzen," so Baumberger.

"Punkto Zugriffe ist zu sagen: im Augenblick hat die Website www.falter.at mit all ihren Unterseiten etwa 70.000 User pro Woche und ca. 800.000 Pageimpressions. Das Verhältnis 1:11 ergibt sich daraus, dass wir ja ausschließlich Datenbankinhalte anbieten, die der User durchsuchen muß. falter.at ist innerhalb des Verlages ein Profitcenter, der sich in erster Linie durch content-providing, Programmierdienstleitungen und Werbung auf der Website finanziert. Entstanden ist die Website vor einigen Jahren, als wir begannen unsere Bücher auch im Internet zu verkaufen. Als die ersten großen Provider nach Inhalten für ihre Websites suchten, begannen wir unsere Kino- und Veranstaltungsinhalte, sowie "Wien, wie es isst..." fürs Web aufzubereiten, bzw. von Wien auf die Bundesländer auszuweiten und Websites und Mobilbetreiber mit diesen Inhalten zu beliefern (Kinoprogramm für SMS-Dienste usw.)
Seitdem hat sich einiges, auch technologisch, verändert. Auch die Player sind andere geworden. falter.at hat sich zu einem HighTech - Unternehmen entwickelt, wo mittlerweile hochkompliziert Datenbanklösungen entwickelt und auch als Dienstleistung für Kunden angeboten werden."

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